How to use organic search results with paid search to your advantage
How to use organic search results with paid search to your advantage:- Paid and organic search results are the two search engine outputs that SEO experts find. It is also an indicator of how much the major search engines trust your web pages. Still new to the terms? This article will give an overview of both and how you can strike a balance between the two and generate benefits for your company.
Definitions and differences:
Paid search results
Paid search results are the first results displayed in positions 1 to 4 at the top of the search engine results page (SERP). These are per-click ads that can be managed by Google AdWords. These are more expensive short-term investments that are only good for limited-edition products and immediate campaigns because immediate results are achieved.
Organic search results
Organic search results are the main results that appear below the paid results. Like other competition for visibility on the SERP, such as Google Maps listings, securing a place in free traffic is becoming increasingly difficult. In addition, these long-term investments are appropriate for the company’s core products as it takes time to improve rankings. Moreover, even if you decide to discontinue your SEO services, your search engine trust rate will remain the same for some time.
How you can use both:
Use your paid data to enrich your organic keywords
Perhaps the most important benefit of investing more money in Google AdWords and pay-per-click (PPC) is that you can see your keyword performance. Once you see how one or a group of keywords is working for your pages, you will be able to adjust or update your listing. That’s the decent thing to do, and it should end there.
Pay more for normal traffic
One FAQ or product search will bring thousands to millions of web search results. It will definitely be important to reach the top of the SERP or even the first page. Thus, it would be best if you choose to put more budget in general web search terms and long tails.
Pay even more with organic-weak traffic
On the other hand, there may be situations or keywords where your free traffic is not working properly. It will help if you build more credibility and relevance to your brand by paying for a specific organic boost. Once consumers trust your content and products enough, they will instinctively enter your company name in the search bar.
Pay more for smaller screen sizes
Simply put, the main reason here is the size of the mobile screen. Unfortunately, mobile web search results only allow the top 3 organic results compared to the 4 on the desktop. Thus, you need to put your budget into paying for more mobile-friendly results than desktops or other devices.