Email Marketing Tips for Startups
Email Marketing Tips for Startups
Email Marketing Tips for Startups:- Being a startup company is tough. You often have to contend with other existing companies for market share, which can cause you to lose. Therefore, startups need to stand out from the competition among other competitors. Email marketing plays a vital role in helping startups grow and develop. Below we cover the benefits of email marketing for startups and some email marketing tips.
The Benefits of Email Marketing
So, what is good about email marketing? Well, first of all, it’s easy to target your audience with the right email content. Big brands usually analyze their customers’ browsing and buying habits so that they match the targeted promotion by spending a lot of budget in marketing. However, for startups, it’s as simple as letting their users specify what kind of promotion they want to receive when signing up for email newsletters. Mostly, it works well to categorize your offerings into broad categories. You can have categories like electronic goods, music, movies, furniture, kitchenware, etc. Submitting relevant content helps you increase your sales conversions.
Email marketing is also a powerful tool for startups to connect with their customers to increase brand awareness and generate long term loyalty. Personalized emails can add a more humane touch to your brand’s interactions with your audience. Building such long-term relationships will give your business continued support from your customers. In the face of many competitors, personal and warm touch can make as much difference as customers will buy. Ultimately, brand awareness and loyalty will drive much needed traffic to your website to increase your revenue.
Costs are naturally a big concern for a startup. Fortunately, email marketing can be an inexpensive way to increase your customer base. Sending email marketing newsletters doesn’t cost much when bringing in a lot of potential business.
Email Marketing Tips and Strategies for Startups
1. Create a mailing list with a double opt-in
To get started with email marketing, you need to create your mailing list with a double opt-in. It is easy to grow your list by encouraging website visitors to sign-up for your newsletter. Your website may also add a checkbox to automatically add users to your newsletter mailing during checkout.
2. Create high quality and compelling email content
Once you have a mailing list, the next step is to create high-quality and compelling content. Remember to add a personal touch to each email, such as using the recipient’s name. High quality and compelling email content attracts customers or users to view or subscribe to your emails.
3. Optimize email content for all devices
People read their emails on various devices like computer, laptop, tablet or mobile phone. Your email content should be displayed properly, regardless of the device used. It is intended to enhance the user experience.
4. Add a call-to-action button
The final touch in your email is a call-to-action (CTA) that can be a button or link for your reader to take action. The CTA should be clearly displayed so that the reader can click on it to learn more about your promotion or to make a purchase.
5. Use Email Sender Provider (ESP)
Startups should use the Email Sending Provider (ESP) service to send any email campaigns. ESP can track campaign statistics such as open, clicks, and bounce rates. Such statistics can be used to determine the success of your email marketing campaign. You can use statistics to study and learn to better serve your user behavior.
6. Clean the mailing list regularly
Clearing your mailing list with an email cleaning service before each campaign helps reduce your email bounce rate. Less bounce means you reach more readers which translates into higher open and click rate. Higher open and click rate means you will earn more in the long run. A clean email list can also help you reach the right target audience and avoid being marked as spam.
Also, here’s an advanced tip for you to plan a reunion campaign after 6 months off the road. You can read more about running affiliate campaigns to increase your sales.
Conclusion
Don’t underestimate the relevance and power of email marketing in the age of social media. When done properly, it can increase your marketing reach financially. It is also important to note that not everyone has a social media account but almost everyone will have an email address. So, you can reach as many people as possible through social media.
